EndDD PSA Pitch Scripts

EndDD: IT CAN WAIT

 

Mission Statement/Contact Information 

Alan Moore

 

Name: 

* EndDD

 

Mission Statement: 

* To save lives from distracted driving through advocacy, education and action. 

 

Contact Information: 

* 855-363-3478

* www.endDD.org 

 

Edited Mission Statement

* To stop easy mistakes from taking lives through relatable advocacy, education, and immediate action.


EndDD: IT CAN WAIT

60 Second PSA

Alan Moore

 

        We hear the sound of a car door opening and closing. The car turns on. Man begins driving. We hear the GPS from the phone. 

 

 “Proceed to the route. Then turn left on University Avenue.” 

 

 We hear the car driving to the route. We then hear the sound of the phone receiving a text. 

 

 Man (speaking): Eddie? 

 

 “Turn Left.” 

 

 Man: Oh- 

 

 We hear the sound of a car turning quickly. The tires squeal slightly. 

 

 “In 2 miles, turn right onto Randall parkway.” 

 

 Man: I got some time. 

 

 We hear sounds of texting keys being hit. Sounds of texting continues. We hear the send button being pressed. 

 

 “Turn Ri-” 

 

 We hear a loud bang. Followed by a scream. The crash continues for a couple seconds. Then silence, followed by a car alarm. The GPS begins repeating itself. 

 

 “Turn Right. Turn Right. Turn Right. Turn Right. Turn Right. Turn Right.” 

 

The GPS fades out. We still hear the car alarm. A new voice appears. 

 

Voiceover: It doesn’t matter how important the text seems at the time. It’s not important if you’re not breathing. Always remember, IT CAN WAIT. For more information on how you can prevent your loved one s from being a distracted driver, visit www.endd.org, or call 855-363-3478. 

 

Rationale: This would appeal to young adults listening to the radio while in the car, by making them relate to the text tones and familiar sounds of a smart phone.


EndDD

IT CAN WAIT

30 Second PSA

Alan Moore

Video

Audio

M SHOT OF MAN GETTING OPENING CAR DOOR

* door opening

MCU OF MAN SHUTTING DOOR AND TURNING CAR ON

*door close

*fumbling of keys

*car is turned on

*car mo

CU OF PHONE SHOWING GPS, TEXT FROM EDDIE POPS UP AFTER GPS SPEAKS

GPS: Proceed to the route. Then turn left on University Avenue.

*text tone

MCU OF MAN

MAN: Eddie?

MAN BEGINS TO TEXT, BUT HAS TO QUICKLY STOP AND TURN LEFT

GPS: Turn left.

MAN: Oh-

*Tires squeal slightly

CU OF PHONE

GPS: In 2 miles, turn right onto Randall Parkway.

MCU OF MAN

MAN: Got some time.

*texting keys

*text sent

CAMERA PANS UP IN POV, CAR IS T-BONED FROM THE SIDE

GPS: Turn Ri-

*crashing sounds

JUMPS IN AND OUT OF BLACK AS CAR CRASHES, SHOT OF EXTERIOR OF FLIPPED CAR, SLOWLY MOVES IN TO CU ON PHONE

GPS: (repeating) Turn Right.

OVERHEAD SHOT OF DESTRUCTION, “IT CAN WAIT.”

VOICEOVER: It doesn’t matter how important the text seems at the time. It’s not important if you’re not breathing. Always remember, IT CAN WAIT.

BLACK SCREEN WITH CONTACT INFORMATION AND LOGO

VOICEOVER: For more information on how you can prevent your loved ones from being a distracted driver, visit www.enddd.org.





Rationale: This would appeal to teenagers and young adults by showing how an innocent 5 second mistake could lead to fatal consequences.


EndDD

IT CAN WAIT

15 Second PSA

 

Alan Moore

 

Video

Audio

CU of phone showing GPS

Followed by MS of man driving

Sounds of driving

GPS: In 2 miles, turn right onto Parkway Drive.

CU of phone again, the name Eddie shows up

Text tone

MS of man

MAN: Eddie?

Sounds of the man texting back

We see a car approaching quickly in the background

GPS: Turn Ri-

Sounds of car crashing

Black screen

GPS: Turn Right. Turn Right. Turn Right…

Slowly fades out

WS of destruction

VOICEOVER: It doesn’t matter how important the text seems at the time. It’s not important if you’re not breathing. Always remember,

“IT CAN WAIT”

Followed by: “ www.enddd.org” followed by: “855-363-3478”

VOICEOVER: For more information on how you can prevent your loved ones from being a distracted driver, visit www.endd.org or call 855-363-3478.




Rationale: This would appeal to teenagers and you adults because they have a short attention span, and 15 seconds would be a good time to catch their attention with how dangerous small mistakes can be.