No Bully Campaign

Allison Hale

Mission Statement: No Bully® is a nonprofit organization that ignites compassion to eradicate bullying and cyberbullying worldwide. Founded in San Francisco in 2003, No Bully was started by a collaborative team of educators, psychologists and lawyers committed to building a kinder and more compassionate world through ending the crisis of bullying in schools and online. Since its founding, No Bully has had a 90% success rate eliminating bullying in schools, serving 326 schools and over 200,000 students, partnering with institutions, families, parents, and students to teach the good use of power by empowering voice, compassion toward others, and inclusivity.

 

Audience Rationale: This organization is important and relevant to the leaders and teachers of all schools, camps, and programs for children. Bullying is a horrible and prominent issue in America, and with No Bully’s efforts, children will no longer be victimized in places of learning.

 

Utilizing education and compassion to end bullying before lives are put at risk.


Client: No Bully

Campaign: Ignite Compassion to Eradicate Bullying

Script: 60 Second Radio

 

Narrator: Each year approximately one-third of adolescents worldwide are the target of bullying. Bullying, by definition, is when an individual seeks to harm, intimidate, or coerce a person deemed vulnerable, causing long-lasting physical and mental harm. But what if it didn’t?

 

(School bell rings. Children are talking loudly. Lockers slam. Car horns honk.)

 

Mom: Hey sweetie! How was your first day at your new school?

 

Son: (Excited.) It was awesome! Jake kept passing the ball to me at recess and I made so many baskets and we beat the other team by fifteen points! And then we sat together at lunch and he stuck his peas up his nose and he gave me his pudding cup!

 

Mom: (Chuckling.) That is awesome, honey. I’m so glad you’ve made a friend already.

 

Son: (Talking quickly.) Can he come over tomorrow? Can we ride our bikes to the park? Can we have a sleepover this weekend? Can you make chocolate chip cookies?

 

Mom: Slow down, bud. Maybe tomorrow you can ask for his mom’s phone number, and I’ll give her a call.

 

Son: I’m so excited to go back to school!

 

Narrator: Since 2003, NoBully has been working to eradicate bullying worldwide, demonstrating to schools, after-school programs, and summer camps how to prevent and respond to bullying through leadership coaching sessions, teacher trainings, and parent workshops.

 

Mom: My son used to dread going to school, in fear of being humiliated and even injured. Now he’s looking forward to it.

 

Narrator: Learn how to bring NoBully to your school at nobully.org.



Client: No Bully

Campaign: Ignite Compassion to Eradicate Bullying

Script: 30 Second Video & Audio

VIDEO

 

NOBULLY FOUNDER SITTING ON STOOL WITH DIM BACKGROUND BEHIND HIM

 

 

 

 

 

 

BOY GETS INTO PASSENGER SEAT OF CAR

 

 

MOM AND SON SITTING AND CHATTING SIDE BY SIDE IN VEHICLE

 

SON CLAPS HIS HANDS TOGETHER EXCITEDLY

 

 

 

 

MOM PUTS HAND ON SON’S SHOULDER AND THEN RUNS HAND THROUGH HIS HAIR

 

SON SMILING AND STARING OUT THE WINDOW

 

MOM STANDING IN A MODERN KITCHEN SPEAKING INTO CAMERA

 

MOM AND SON UNPACKING BACKPACK AND LOOKING AT HOMEWORK WHILE SMILING

AUDIO

 

Narrator: Each year approximately one-third of adolescents worldwide are the target of bullying. Bullying is when an individual seeks to harm, intimidate, or coerce a person deemed vulnerable, causing long-lasting physical and mental harm. 

(Pause.) But what if it didn’t?

 

(School bell rings. Children are talking loudly. Lockers slam. Car horns honk.)

 

Mom: Hey sweetie! How was your first day at your new school?

 

Son: (Excited.) It was awesome! Jake kept passing the ball to me at recess, and I made so many baskets! And then we sat together at lunch and he stuck peas up his nose and gave me his pudding cup!

 

Mom: (Chuckling.) That is awesome, honey. I’m so glad you’ve made a friend already.

 

Son: I can’t wait to go back to school.

 

 

Mom: My son used to dread going to school. Now he’s looking forward to it.

 

Narrator: Since 2003, NoBully has been working to eradicate bullying worldwide, demonstrating to schools, after-school programs, and summer camps how to prevent and respond to bullying.

Learn more at nobully.org.



Client: No Bully

Campaign: Ignite Compassion to Eradicate Bullying

Script: 15 Second Video & Audio

VIDEO

 

VIEW FROM BEHIND A YOUNG STUDENT SITTING AT A DESK, LEGS SWINGING UNDER HIS CHAIR

 

A BALL BOUNCES SLOWLY ACROSS A BLACKTOP

 

VIEW OF SCHOOL LUNCH TRAY WITH A FORK PUSHING FOOD BACK AND FORTH

 

 

CLOSE-UP ON THE YOUNG BOY FROM THE NOSE UP. HIS EYES SEEM TO BE SMILING

 

AUDIO

 

Narrator: Each year approximately one-third of adolescents worldwide are the target of bullying. 

 

Lives are forever changed and even lost.

 

 

Preventing and actively responding to bullying is crucial because your child deserves to enjoy going to school.

 

Learn more at nobully.org.