The Sierra Club


Mission Statement: "Explore, enjoy and protect the planet."


Allison Mazzarella

Client: The Iowa Chapter of The Sierra Club

Campaign: Our home, our responsibility


The “Our home, our responsibility” campaign is important for all Iowans because it promotes and enables individuals to protect and enjoy the land they all share.

Sixty Second Radio PSA

Narrator: Iowa’s prairies, woods, savannas, lakes and streams house diverse species of birds, fish, and reptiles. “In 2017 the Department of Natural Resources issued a draft list of 608 water bodies in Iowa as being impaired.  Sixteen of the top 17 hottest years on record have occurred since 2000.  Ninety-Seven percent of the world’s climate scientists agree that the primary cause is our burning of fossil fuels.”  The Iowa Department of Natural Resources has created Iowa Wildlife Action Plan, which is to help protect wildlife and their homes for future generations, by providing cleaner water and air.  This way we can protect Iowa’s natural environment, and continue to adventure in it.

Narrator: “The Iowa Chapter of the Sierra Club will take action so all Iowans can enjoy clean air, clean water, clean and renewable energy, expansion and protection of natural areas and wildlife and a government that represents people not polluters.”  Those at the Sierra Club work to maintain and protect the environment so individuals can continue to get outside, explore and enjoy nature.  You wouldn’t pollute your home.  Get involved to protect our earth.  Our home, our responsibility.  

Thirty Second TV Script

             Video:                                                                       Audio:


Pan of nature scenes: forests, rivers                                   

                                                                                            Script on screen: "In every walk with

                                                                                            nature, one receives far more than he seeks.

Cut to man and woman hiking.                                      - John Muir, Sierra Club founder

They reach a fork in the trail. 

They pause for a few seconds,

glancing left and right.

                                                                                             Man: "I think it's this way."

The man points left.  They pull

out the map and read it for a

few seconds.  They then

proceed down the trail.


As they hike, they see birds

flying overhead, a deer running

through the forest, flowers

scattered everywhere and

they pass a waterfall. Their

trail suddenly comes to a

dead end.  They glance at

each other in confusion.

                                                                                                Man: "We must have gone the wrong way."



The woman smiles and

shakes her head.                                                           Woman: "No.  We didn't."

Fifteen Second TV Script

                               Video:                                                                                                           Audio:


Narrator speaking over scenes of nature                                Narrator: Iowa may not have oceans,

                                                                                                                          but its prairie grass stirs with wildlife. 

                                                                                                                          Iowa may not have mountains, but its

                                                                                                                          flat landscape is a fertile home for corn 

                                                                                                                          and soybeans.  Yet the plants and 

                                                                                                                          diverse wildlife are struggling to 

                                                                                                                          maintain sustainable populations.



                                                                                                                           Narrator: The Iowa Chapter of the 

                                                                                                                           Sierra Club will take action for 

                                                                                                                           protection of natural areas and wildlife.

                                                                                                                           Our home, our responsibility. 

For more information, or to find out how you can help, visit their website at 

The Iowa Chapter of the Sierra Club is located in Des Moines; contact them by email: or phone: 515-277-8868.