Boy Scouts of America, Winnebago Council


Mission Statement: The Boy Scouts of America is a youth serving organization that offers boys and young men and women responsible fun and adventure, instills lifetime values and develops ethical character, trains in citizenship, service, and leadership, and provides a quality, values-based program.

 

 

Audience Rationale: Since the audience is pre-teen/teen demographic with interests in going outdoors, these PSAs will cater to their interests and convince them that joining the Boy Scouts is a worthwhile endeavor. Presenting the material as is gives the listener a feeling of excitement and eagerness to get out and join them on their mission. 

 

 

Contact/Logistical Information:

2929 Airport Blvd. Waterloo, IA 50703

Representative: Whitney Jensen

(319) 234-2867

 

Website:

http://www.winnebagobsa.org/


Client: Boy Scouts of America

Campaign: Become a better you!

Piece: 60 second radio PSA

         Imagine being at the top of a mountain with your arms spread wide; in a dense forest where you can yell as loud as you want; rushing down a river in a speedy kayak. At Boy Scouts of America, we strive to provide fun, safe adventures like these to ensure you experience how vast and beautiful our world is. With our program, not only will you experience the beauty of nature, but you will also be offered experience and training in citizenship, service and leadership that will further grow your character and instill lifelong values that you will cherish forever. And don’t forget about the camping trips and s’mores around the campfire, it’s too good to pass up! Registering is quick and easy, just visit your local Winnebago Council Office or call us at 319-234-2867 to get more information on how you can get started. So come join us on this journey, and become a better you!

 



Client: Boy Scouts of America

Campaign: Become a better you!

Piece: 30 second two-column TV PSA

 VIDEO

GROUPS OF BOYS WALKING THROUGH THE FOREST, LOOKING UP AT THE TREES- WS

 

 

COUNSELORS WORKING WITH BOYS ON PROJECT OF SOME SORT- PAN WS

 

 

GROUP OF BOYS LOOKING AT THE CAMERA, WAVING- EWS (ZOOM OUT)

AUDIO

Narrator- “Exploring the outdoors is something every person should do.”

(adventurous music playing)

 

Narrator- “As well as getting involved with their communities.”

(music continues)

 

Narrator- “Join the Boy Scouts of America today, and become a better you!”



Client: Boy Scouts of America

Campaign: Become a better you!

Piece: 15 second two-column TV PSA

VIDEO

MONTAGE OF BOYS SCOUTS DOING VARIOUS OUTDOOR/TEAM-BUILDING ACTIVITIES- CU, MS, WS

 

 

GROUP OF BOYS LOOKING AT THE CAMERA, WAVING- EWS (ZOOM OUT)

AUDIO

Narrator- “As Americans, we know the importance of becoming one with your community and world”

 

 

Narrator- “Join the Boy Scouts of America today, and become a better you!”