Darcy Bertolino

Client: Planned Parenthood of the Heartland

Planned Parenthood of the Heartland provides, promotes, and protects reproductive and sexual health through health services, education, and advocacy. An affiliate of America's most trusted provider of reproductive health care, PPHeartland is proud to offer a full range of high-quality services at 10 health centers in Iowa and Nebraska 

Ad Council- #ThatsHarassment

Planned Parenthood is one of the nation’s leading providers of high quality, affordable heath care, and the nation’s largest provider of sex education. With or without insurance, you can always come to us for your heath care. 


Audience Rational: Commitment to Care will appeal to young women in a college type setting because of the detailed example and use of “stereotypical” disrespectful men, which many women in college can relate to. This campaign will help women feel more in control of their bodies in professional settings where sexual misconduct is prevalent.  


60 second radio

CHAD: I love working in advertising. My wardrobe consists of STRICTLY jogger khakis so it really works out. 

 

BRAD: Chad. Bro. I have asked Kara on a date now five different times and she has said no every time. I don’t know what to try next. She is really playing hard to get. 

 

CHAD: bro she put me in the friend zone a while back. Honestly forget her. She isn’t even that hot anyway. 

 

BRAD: BRO I’ll just follow her to the break room and stand in front of the door until she finally gives in! She is the hottest girl in this office and she would be LUCKY to go on a date with me. 

 

CHAD: Brad BRO you are the MAN you are so right bro I hope this works out for you, I’m rooting for you 

 

Narrator:

  • -1 in 5 women will be raped at some point in their life
  • -8 out of 10 rapes, the victim knew the perpetrator
  • -8% of rapes occur while the victim is at work. 

 

Get your “bros” in check and understand there is no place for sexual assault.

 

Planned Parenthood is a safe space for all. We provide healthcare for all types of situations no matter the reason. We will care for you no matter what. Insurance is not needed for our services because healthcare is a human right not a privilege and everyone deserves to be respected and cared for. 


30 second TV

MS BRAD AND CHAD STANDING BY A DESK 

CU CHAD

 

 

 

 

MS BRAD AND CHAD

 

 

 

 

CU BRAD LOOKING AT A WOMEN AT A DIFFERENT DESK

 

 

MS OF BOTH WITH CHAD “HITTING” BRAD ON THE BACK TO HYPE HIM UP

 

CLOSING SHOT CU OF “PP ADVOCATE” 

 

 

 

 

 

 

 

 

 

 

 

 

 

PHONE NUMBER AND ADDRESS OF CEDAR FALLS PLANNED PARENTHOOD 

WITH MISSION STATEMENT ON THE SCREEN

CHAD: Want to go to the Patagonia outlet later? My wardrobe consists of STRICTLY jogger khakis and I need some change.  

 

BRAD: dude no I’m taking Kara out tonight FINALLY after her denying me 5 times. My new game plan is to just follow her into the break room and not let her leave until she agrees to go with me. 

 

 

CHAD: bro she is SO hot she would be LUCKY to date you. Dumb bitch better say yes. 

 

 

CHAD: you got this bro go get em!!

 

 

Narrator:

  • -1 in 5 women will be raped at some point in their life
  • -8 out of 10 rapes, the victim knew the perpetrator
  • -8% of rapes occur while the victim is at work. 

 

Get your “bros” in check and understand there is no place for sexual assault.



15 second TV

VIDEO

 

At an office. Chad is sitting on the desk of a female coworker. She clearly looks uncomfortable. 

AUDIO

 

BRAD: can I ask you a question?

 

Woman: No Brad. Please get off my desk. 

 

BRAD: listen. I am NOT leaving until you say yes to me. I am a NICE guy and I deserve a chance. If you will just give me one chance I will leave you alone. 

 

 

NARRATOR:  Or you could leave her alone now because she has already said no. 

  • -1 in 5 women will be raped at some point in their life
  • -8 out of 10 rapes, the victim knew the perpetrator
  • -8% of rapes occur while the victim is at work. 

 

Get your “bros” in check and understand there is no place for sexual assault.

 

Presented by Planned Parenthood of the Heartland