CLIENT: Polaris

CAMPAIGN: Eradicate Modern Slavery


MISSION STATEMENT:

Polaris is a leader in the global fight to eradicate modern slavery. Named after the North Star that guided slaves to freedom in the U.S., Polaris systematically disrupts the human trafficking networks that rob human beings of their lives and their freedom. Our comprehensive model puts victims at the center of what we do - helping survivors restore their freedom, preventing more victims, and leveraging data and technology to pursue traffickers wherever they operate.


AUDIENCE RATIONALE:

To increase general public awareness of human-trafficking and to connect victims to help and services via the National Human Trafficking Hotline.


RADIO PSA (60 SECONDS):

NARRATOR: Around the world, and estimated forty-million people are trafficked and forced into labor or sex work, making human-trafficking one of the fastest growing crimes internationally with an estimated one-hundred and fifty billion dollar industry. Approximately seventy-five percent of victims are women and girls and twenty-five percent are children, often forced into prostitution and other commercial sex acts through violence or coercion.

 

NARRATOR: Many people believe that human trafficking is limited to foreign countries, but it happens everywhere in the world - including the United States - and can affect any person of any demographic. Furthermore, sex trafficking transactions are increasingly being made on the internet, often through online classified ads, keeping many victims in the shadows. Anyone around you could be a victim.

 

NARRATOR: The National Human Trafficking Hotline exists to connect human trafficking victims to support services and is available twenty-four hours a day, seven days a week. To seek assistance or to report a tip call 1-888-373-7888.

 

WOMAN’S VOICE: “They gave me the courage to fight for my right as a human being, and let me realize that I am also important even though I am less fortunate.”

 


TELEVISION PSA (30 SECONDS):

VIDEO:


A montage of victims receiving services being connected to help and services plays on screen. At the end a woman appears on screen in close-up and reads “They gave me the courage to fight for my right as a human being, and let me realize that I am also important even though I am less fortunate.”

AUDIO:


NARRATOR: Around the world, human-trafficking has grown to an approximated one-hundred and fifty billion dollar industry. Approximately seventy-five percent of victims are women and girls and twenty-five percent are children, often forced into prostitution and other commercial sex acts through violence or coercion.

 

NARRATOR: Many people believe that human trafficking is limited to foreign countries, but it happens everywhere in the world and can happen to anyone. Furthermore, sex trafficking transactions are increasingly being made on the internet, often through online classified ads, keeping many victims in the shadows. 

 

NARRATOR: The National Human Trafficking Hotline exists to connect human trafficking victims to support services and is available twenty-four hours a day, seven days a week. To seek assistance or to report a tip call 1-888-373-7888.

 

WOMAN’S VOICE: “They gave me the courage to fight for my right as a human being, and let me realize that I am also important even though I am less fortunate.”



TELEVISION PSA (15 SECONDS):

VIDEO:


A montage of victims receiving services being connected to help and services plays on screen. At the end a woman appears on screen in close-up and reads “They gave me the courage to fight for my right as a human being, and let me realize that I am also important even though I am less fortunate.”

AUDIO:


NARRATOR: Around the world, human-trafficking has grown to an approximated one-hundred and fifty billion dollar industry. Approximately seventy-five percent of victims are women and girls and twenty-five percent are children, often forced into prostitution and other commercial sex acts through violence or coercion. Many people believe that human trafficking is limited to foreign countries, but it happens everywhere in the world and can happen to anyone.

 

NARRATOR: The National Human Trafficking Hotline exists to connect human trafficking victims to support services and is available twenty-four hours a day, seven days a week. To seek assistance or to report a tip call 1-888-373-7888.

 

WOMAN’S VOICE: “They gave me the courage to fight for my right as a human being, and let me realize that I am also important even though I am less fortunate.”



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