Love Has No Labels

Hamed Al Mazrouai

Client: Love has no labels

Campaign: Love, for a better community 

 

 

Mission statement of love has no labels

Get to know Love Has No Labels. Love Has No Labels is a movement to promote acceptance and inclusion of all people across race, religion, gender, sexual orientation, age and ability. We believe love is the most powerful force to overcome bias.

        Tag lines:

* Without love, we are simply blind.

* Love sees no difference in you.

 

 

        Audience Rational 

This campaign is for those who feel as if they are left out of society, in which love has no labels does disagree with. Love has no labels desires to make every person feel included, disregarding the the different aces, genders, and ethnicities. No matter who you are you should alway feel loved and belonged to the community and the society you are joining.

 

 

Hamed Al Mazrouai

Client: Love has no labels

Campaign: love, for a better community.

:60 second radio 

 

Guy: "I open my garage door every morning to get my car so that I head to work. Every morning I see this man across the street from me waving at me while I get my car out, therefore, I wave back. I get home from work to see him standing by his driveway and just as I got out of my car, I see him waving at me. I wave back with a big smile on my face. Same thing happens the next day and the day after. By the fourth day I decided to get some coffee for this man and I so that I get to meet him. I get the coffee and then pull up to his driveway only to see a girl standing by the front door.  I ask, “where is the man that stands here every morning at around 7am?” 

Girl: “He is right here, inside the house.  Why? Who are you?”

Guy: “I live right across the street from here.”

Girl: “Oh, you are the guy that waves back at him. He is my father, and he talks about you all the time. You see, my father is autistic, and he says that the best part of his day is when you wave at him. You make his day, that is why he stands waiting to see you every day”

 

 

Call to action: What are you waiting for? Get to know one another.

For more information visit lovehasnolabels.com 

Hamed Al Mazrouai 

Client: Love has no labels 

campaign: love, for a better community

30 second video 

 

 

VIDEO

 

 

SFX: car engine starts running 

 

 

SFX: garage door opening. 

 

Guy looks outside and sees a man standing across the street.

Man across the street starts waving at the guy 

Guy waves back while smiling 

 

 

Guy leaves 

SFX: car pulling away 

 

 

When the guy gets back home, the man is there waiting for him

 

 

The man across the street starts waving

 

 

This scene is repeated twice more

 

 

 

 

 Coffee is being made with SFX

The guy gets coffee for him and his friend 

 

 

 

 

Guy pulls up to the driveway 

There is a girl standing by the front door 

 

 

Guy and girl start talking & fade out at the end

 

 

A Voice shouts, “What are you waiting for? Get to know one another.”

For more information visit lovehasnolabels.com

 

 

 

 

 

 

 

AUDIO 

 

 

Guy: "I open my garage door every morning to get my car so that I head to work. Every morning I see this man across the street from me waving at me while I get my car out, therefore, I wave back. 

 

 

 

 

I get home from work to see him standing by his driveway and just as I got out of my car, I see him waving at me. I wave back with a big smile on my face.

 

 

Same thing happens the next day and the day after.

 

 

By the fourth day I decided to get some coffee for this man and I so that I get to meet him. 

 

 

I get the coffee and then pull up to his driveway only to see a girl standing by the front door. 

 I ask, “where is the man that stands here every morning at around 7am?” 

Girl: “He is right here, inside the house.  Why? Who are you?”

Guy: “I live right across the street from here.”

Girl: “Oh, you are the guy that waves back at him. He is my father, and he talks about you all the time. You see, my father is autistic, and he says that the best part of his day is when you wave at him. You make his day, that is why he stands waiting to see you every day”


Hamed Al Mazrouai 

 

 

Client: Love has no labels

Campaign: love, for a better community

:15 second video 

 

 

VIDEO

 

 

SFX: Heavy rain & thunder 

 

 

A shot where the water is up high on the streets 

Guy looks outside and sees a woman standing across the street.

The woman is crying for help 

The water rising to be as high as a one-story building 

 

 

 

 

The man across the street gets out his inflatable boat, gets his family and goes to help the family across the street 

 

 

SFX: Heavy rain with water splashing 

 

 

They get there only to find the two women and their children on the roof of the house.

 

 

 

 

Both families are on the boat and are heading to a safe zone. 

 

 

Call to action: 

Disasters don’t bring us together, love does.

 

 

For more information visit lovehasnolabels.com 

 

 

 

 

 

 

 

 

 

AUDIO 

 

 

 

 

It is raining so hard that the neighborhood started flooding. 

People started panicking

The water reached the level of the first floor.

 

 

 

 

 

 

 

 

“Come ‘on, we need to go help them,” the man is saying to his family. 

 

 

 

 

 

 

The man shouts, “don’t worry, everything will be okay.”

“Give me your hand.”

 

 

“That’s it, we got everyone,” one of the sons telling his father.