Cedar Valley United Way Mission Statement: We win by living United. By finding solutions to old problems. By mobilizing the best resources. We are more than fundraisers. We are hand raisers. The game-changers. To tackle the biggest issues, we must live United.



Ellie Taylor

Mission Statement: The United Way is the Brighter way. Help us seek out problems and find solutions. Help us to build brighter futures in the Cedar Valley and help us live united. 

Client: Cedar Valley United Way

Campaign: Get Involved with the Cedar Valley United Way

60 Second Radio ad

 

               The Valley United Way has a vision for our community. We believe that the United Way is the brighter way. A way that needs your help. We exist to change lives through community investment, both relationally and financially. We believe in the fundamental impact that fundraising  makes in nay community. This is where you come in. To gain the resources needed to live The United Way, we need volunteers with Integrity, Compassion, Collaborative Skills, an inclusive mindset, accountability and commitment to gain the funds and support our mission. We need lives to change lives. The funds we raise go directly to those in poverty. This includes the Community Organizations Active in Disaster, The Cedar Valley Health planning coalition, women to women mentoring and the Adverse Childhood Experiences Pilot Project. Multiple reading campaigns are included in this list as well. The United Way means not turning our back on anyone. Help us seek out problems and find solutions. Help us to build brighter futures in the Cedar Valley and help us live united. 

Go to www.Cedarvalleyunitedway.org and click on the get involved tab to volunteer, advocate or give to our cause. Donations are able to be received online as well as through pledge forms. Give Today!

 


Ellie Taylor

Mission Statement: The United Way is the Brighter way. Help us seek out problems and find solutions. Help us to build brighter futures in the Cedar Valley and help us live united. 

Client: Cedar Valley United Way

Campaign: Get Involved with the Cedar Valley United Way

30 sec 2 col.

Audio

-The Cedar Valley United Way has a vision for our community.

-One that needs your help. We exist to change lives through community investment both relationally and financially. We believe in the fundamental impact that fundraising makes in any community.

-This is where you come in.

-To Gain the Resources needed to live the United Way, we need volunteers with Integrity, compassion, an inclusive mindset, and commitment to support our mission. 

-The united way means not turning our back on anyone.

-Help us seek out problems and find solutions.

-Help us to build brighter futures in the cedar Valley

-Help us to live United.

Video

-Drone shot of a Neighborhood in the Cedar Valley on a bright sunny day.

-Shots of people in our community talking to each other. Laughing, shaking hands, etc. Also shots of volunteers at fundraising events.

 

 

-Head on shots of people looking directly at the camera and smiling or laughing.. Not staged though, very natural.  

 

 

 

 

-Drone shots of neighborhoods on sunny days. 

-More shots at fundraising events.

 

 

-Kids playing in their neighborhood.

 

 

-Everyone involved in the Cedar Valley United Way standing together waving.















Ellie Taylor

Mission Statement: The United Way is the Brighter way. Help us seek out problems and find solutions. Help us to build brighter futures in the Cedar Valley and help us live united. 

Client: Cedar Valley United Way

Campaign: Get Involved with the Cedar Valley United Way

15 tv 2 col. 

 

Audio

- The Cedar Valley United Way has a vision for our community

-One that needs your help. We exist to change lives through community investment, both relationally and financially. We believe in the fundamental impact that fundraising makes in any community. 

-Help us Seek out problems and find solutions

-Help us build brighter futures in the cedar valley

-Help us to live united

 

 

-Visit www.Cedarvalleyunitedway.org for more info and to get involved 

 

Video

 

 

-Drone shots of neighborhood in the cedar valley on a bright sunny day

 

 

-Shots of people in our community talking to each other. Laughing, shaking hands, etc. Also shots of volunteers at fundraising events. 

 

 

-Shots of fundraising events

 

 

-Kids playing in their neighborhood

 

 

-Everyone involved in the Cedar Valley United way standing together and waving. 

 

 

-Black screen with the Cedar Valley United Way logo displayed



Ellie Taylor

Audience Rationale

2/26/19

Prof Hopper

 

 

        My PSA writing all appeals to residents of the Cedar Valley. I chose this as my audience because a part of the Cedar Valley United way’s mission is to better communities by using the people already within the community. My PSA’s all start with the statement, “The Cedar Valley United Way has a vision for our Community.” I think this will draw in residents of the cedar valley and it may get those residents excited to be a part of something within their community.