“Free Respect for All”                                     Campaign for One Iowa

by Estefania Ravasio Corrales


Mission Statement of One Iowa

One Iowa is a statewide lesbian, gay, bisexual, transgender, and queer/questioning (LGBTQ) organization preserving and advancing equality for LGBTQ individuals in Iowa through grassroots efforts and education.

Our work includes:

 

* Educating Iowans about the LGBTQ community

* Training healthcare providers, law enforcement, business leaders, and others to ensure LGBTQ Iowans are respected in every facet and stage of their lives

* Promoting policies within state and local government that protect the civil rights, health, and safety of LGBTQ Iowans

* Empowering tomorrow’s LGBTQ leaders through training and mentorship

* Connecting LGBTQ Iowans with vital resources

* And much more!

 

FOR MORE INFORMATION ON THE ORGANIZATION VISIT:

 



Audience Rational:


This campaign is directed to all Iowans so that they can evaluate their practices of inclusion and respect towards the LGBTQ+ community at their workplaces, institutions of study, and communal groups in general. There is an emphasis on reaching out to adults and middle-age to older adult groups. This groups are especially vulnerable to misinformation and misconceptions regarding the LGBTQ+ community, and are also in the positions to influence the formation and thoughts of younger generations. 

 

All the videos show the faces of perpetrators of discrimination but not of the victims. This will increase audience’s empathy and ability to put themselves in the shoes of this characters without any preconceptions of what these look like.

 


Radio PSA for One Iowa (60 seconds)

Client: One Iowa

Campaign: “Free Respect for All”

Narrator: For us at One Iowa the job is not done yet. We will continue to advocate, empower and educate on LGBTQ issues while we still hear stories like Cassie’s:

 

Cassie: My daughter has recently been rejected from a private school for having two female parents.

 

Narrator: Or Mark’s:

 

Mark: I experienced discrimination at my workplace due to my transgender status. I was fired without reason when a new manager was hired, and I am now being denied interviews at other companies. 

 

Narrator: (with disbelief and an irritable voice) And Clara!

 

Clara: I am currently in negotiations with school officials to determine whether my transgender daughter Trix can go to the girl’s bathroom or not since other parents submitted complaints. She is only in 7th grade. All she wants from middle school is to be in marching band and go to the appropriate bathroom.

 

Narrator:  Like Cassie, Mark, and Trix, many LGBTQ Iowans continue to fight for their rights to be respected and acknowledged. In 2009 we won the battle for marriage equality, but here at One Iowa we know the many challenges the LGBTQ community continues to face. Educate, question and accept. Visit oneiowa.org for more information and resources. Respect is free. Give it and demand it!


Video PSA for One Iowa (30 seconds)

Client: One Iowa

Campaign: “Free Respect for All”

VIDEO:

 

 

MS OF MAN IN A SUIT BEHIND HIS DESK. SHOT FROM THE INTERVIEWEE POV

 

 

 

 

 

MCU TO INTERVIEWER TO FOCUS ON HIS REACTION

 

CU TO INTERVIEWER. HE IS FROWNING.

 

 

MS OF THE INTERVIEWER AGAIN. HE OVERACTS HIS FAKE RESPONSE TO MAKE IT CLEAR HE IS PREJUDICED.

 

 

 

SCREEN GOES BLACK WITH A TEXT WITH ONE IOWA’S LOGO AND THEIR WEBSITE AND PHONE NUMBER.

 

AUDIO:

(Note: Jake’s voice is clearly masculine)

 

 

INTERVIEWER 1: So your resume is very impressive. I really liked your work in that development project during your masters. It says on your form you are married. Do you plan to move your family to town if given the job?

 

 

JAKE: Yeah, my husband and I are currently in the process of adoption. We would definitely move closer.

 

 

INTERVIEWER 1: Oh your husband… I see.. Well thanks for coming today. Don’t call us, we’ll call you. Who knows maybe we won’t even be hiring anyways(Fake smile).

 

 

NARRATOR: Don’t let the prejudice win. Focus on what matters, discrimination is not ok. Respect is free. Give it and demand it.

 



Video PSA for One Iowa (15 seconds)

Client: One Iowa

Campaign: “Free Respect for All”

VIDEO:

 

 

LITTLE GIRL RUNS ON SCHOOL HALLWAY. CLOSE UP ON HER FEET AND LEGS AND THE FLOOR.

 

XCU OF HER HANDS TRYING TO UNLOCK A DOOR. THERE IS A SIGN NEXT TO THE DOOR WITH A TOILET ICON.

 

ANOTHER SHOT FROM THE FLOOR LEVEL OF HER RUNNING DOWN THE HALL. SHE STOPS IN FRONT OF A WALL. SHOT FROM BEHIND HER STARING AT THE DOOR. 

 

 

THE CAMERA TILTS UP FROM HER FEET UP TO SHOW HER BACK AND A WALL IN FRONT OF HER WITH TWO DOORS. ONE HAS A WOMEN’S SIGN AND THE OTHER ONE A MEN’S.

 

THE SHOT CHANGES TO THE GIRL’S POV (A BIT LOWER LOOKING UP TO THE SIGNS) AND THERE IS A FENCE THAT DOESN’T LET HER INTO THE BATHROOMS. THE FENCE HAS A SIGN THAT SAYS “NO TRANS PEOPLE ALLOWED”

 

 

THE SHOT SWITCHES BACK TO BE FROM BEHIND HER. SHE TURNS AROUND AND RUNS DOWN THE HALL CRYING.

 

AUDIO:

 

 

(Very crisp sound of her steps on the floor tile)

 

 

 

 

(sound of her trying to shake the lock)

 

 

 

(Sound of little girl sobbing and more steps)

 

 

LITTLE GIRL: (Mumbles) I just want to pee…

 

 

 

 

(Sounds of her feet squeaking on the ground as she moves restless and uncomfortably with the urge to urinate)

 

 

 

 

 

NARRATOR: Don’t let your prejudices put barriers for others. 

 

 

NARRATOR: Respect is free. Give it and demand it.