Strive to Understand

Kelsi DeBrower

MISSION STATEMENT: 

The Learning Disabilities Association of Iowa is dedicated to identifying causes and promoting prevention of learning disabilities and to enhancing the quality of life for all individuals with learning disabilities and their families by:

* Encouraging effective identification and intervention,

* Fostering research, and

* Protecting the rights of individuals with learning disabilities under the law.

 

AUDIENCE RATIONAL:

 

The campaign will affect the audience primarily through the use of pathos. The mission statement and the advertisement picture young children struggling with their schoolwork. Many adults will feel pity for the children or empathize with their parents and will be encouraged to reach out. As will parents that find that the ads mirror their own lives. The advertisements also make use of logos, adding statistics throughout the messages. Logos information tends to stick with people minds, so they may find themselves thinking of the stats and researching further the topic.


LEARNING DISABILITIES ASSOCIATION OF IOWA                            .60 RADIO

 [Woman sighs]

Voice one (female)- Why do I always fight with my child? She refuses to complete her homework, her teacher says she doesn’t pay attention. She fidgets and complains, she tells me she tries to understand but I see no evidence. I am getting tired of it and no punishments seem to work. I even consider reaching out to a professional…

 

(Female Voice Fades)

 

Voice two (male)- Does this sound familiar? Perhaps your child isn’t the problem. One in Five children have some variety of a learning disability. Due to our lack of knowledge, these disabilities may go unnoticed. The Learning Disabilities Association of Iowa has a mission to identify and promote preventions of learning disabilties and to enhance the quality of life of those with Learning Disabilities and their famillies.

 

Voice One (female)- Get your child the help he or she needs, Don’t become part of the problem. Strive to understand. 

 

Voice Two [Male]- To learn more about how you can help. Please call (515) 280-8558


LEARNING DISABILITIES ASSOCIATION OF IOWA                            .30 VIDEO PSA

VIDEO

AUDIO


[door opens abruptly and keys jingle.]

[Woman enters home, tossing keys on the table. She sits on the table and puts her head in her hands.] [she sighs.]

[Cut to mother and daughter working together on ‘homework’] [Woman looks into camera, smiling]    

 

[Sound of keys]

 

Woman: Why is my child like this? She refuses to do her homework….Her teacher tells me she refuses to pay attention. She just never understands. 

 

Male Announcer: Does this  sound familiar? Perhaps your child isn’t the problem. One in five children have a learning disability. The learning Disabilities Association of Iowa has a mission to identify disabilities and enhance the lives of families. 

 

Woman: Don’t become part of the problem, strive to understand. Get your child the help he or she deserves.

 

Male: To learn more about the Learning Disabilities Association of Iowa call (515)280-8558



THE LEARNING DISABILITIES ASSOCIATION OF IOWA                   .15 VIDEO PSA

VIDEO

[Young girl leaves a classroom with her head bowed, a sad look on her face]

 

[Paper lands face up, its shows many doodles and a failing score.] 

 

[Girl seen working hard on her homework, her mom happily encouraging her.]

AUDIO

Girl (voice 1): I wish I was smart...I hate school. No one thinks i’m trying!

 

[Sound of paper hitting the floor]

 

Man (Voice 2): Remind you of anyone? Call the Learning Disabilities Association now at (515) 280-8558 to learn more about disabilities your child may have. Strive to understand.