Everytown For Gun Safety


Mission Statement:

Everytown is a movement of Americans working together to end gun violence and build safer communities. Gun violence touches every town in America. For too long, change has been thwarted by the Washington gun lobby and by leaders who refuse to take common-sense steps that will save lives.But something is changing. More than 5 million mayors, moms, cops, teachers, survivors, gun owners, students and everyday Americans have come together to make

their own communities safer. Together, we are fighting

for the changes that we know will save lives.


Audience Rationale:

People will care because this is something that can have an impact on not just them, but their kids. We want to draw out the emotion from parents, grandparents, and siblings, to make them realize how dangerous it is for guns to be around loved ones, whether that be wrongly stored, or not having the right laws to prevent school shootings. We want to educate families to take a stand and push for chance to protect their children, family, and keep the community safe.


60 Second Radio Ad

 Campaign: Children’s safety

 

Nobody ever thinks it will happen to them. No one ever expects it will be something that will affect them. Gun violence and improper storage of guns can affect anybody, it discriminates against no race, no gender, no age, nothing. Every day, eight children will perish due to improper storage of firearms, and around one hundred more people are killed from firearms. It’s no secret that gun related deaths touch the heart of every town, so we are partnering with five million mayors, moms, cops, teachers, survivors, gun owners, students and everyday Americans to take a stand and educate communities on proper storage techniques, and to make them come together to make their community safer. For more information on how to join the movement or learn more about our cause, visit Everytown.org to learn how to educate your community on gun safety. We are Everytown for Gun Safety, Everytown starts with you, and it starts in your town. safety

60 Second Radio

 

 

Nobody ever thinks it will happen to them. No one ever expects it will be something that will affect them. Gun violence and improper storage of guns can affect anybody, it discriminates against no race, no gender, no age, nothing. Every day, eight children will perish due to improper storage of firearms, and around one hundred more people are killed from firearms. It’s no secret that gun related deaths touch the heart of every town, so we are partnering with five million mayors, moms, cops, teachers, survivors, gun owners, students and everyday Americans to take a stand and educate communities on proper storage techniques, and to make them come together to make their community safer. For more information on how to join the movement or learn more about our cause, visit Everytown.org to learn how to educate your community on gun safety. We are Everytown for Gun Safety, Everytown starts with you, and it starts in your town.


30 Second TV Commercial

Campaign: School Shooting Prevention


Video

High school kid, Narrator, standing still in the cafeteria, looking straight into the camera. The rest of the  kids are eating lunch behind him. Children are talking to their friends, eating their lunches. The sound fades to a quiet level as the student starts to talk. (As student starts to talk, the background continues in slow motion.)

 

 

Kids turn to look towards the end of the hallway and start to scramble. 

 

 

 

 

quietly, kids scream in the background as they’re running, gun fires and screen and sound black out.

 

 

 

 

 

Screen is blacked out, company's logo appears on screen. 

 

Audio

 

 

 

 

When your kids are at school, what do you think about? Are you thinking about their education? Maybe about what they are learning? 

 

But are you ever concerned with their safety?

You see, there is one thing in today’s world that parents should never have to think about while their kids are at school, but do everyday. Last year alone, twenty-three school shootings were recorded killing and injuring 113 innocent lives. That’s one every eight days. So that leaves me with one question, what’s it going to take for a change? (gun fires.)

 

 

(Adult Voice) For more information on how to join the movement or learn more about our cause, visit Everytown.org to learn how to educate your community on gun safety.



15 Second TV Commercial

Campaign: Children’s safety

Video

Kid is playing around in parents room, opens drawer and finds parents gun.

 

 

 

 

Kid pulls gun out of drawer

 

 

Child looks at camera and screen blacks out.

 

 

Company logo appears on screen.

Audio

 

Every day eight children are fatally injured due to family fire.

 

 

 

Don’t let today claim your loved one.

 

 

 

 

 

For more information on how to join the movement or learn more about our cause, visit Everytown.org to learn how to educate your community on gun safety.