ROBERTO ESTRELLA

Discover the Forest Mission Statement

The Discover the Forest campaign encourages parents of tweens to take their kids to nearby forests and parks to reap these benefits and instill in their children early on a love for the outdoors, thereby developing future stewards of the land.


60 Second PSA Radio Script

 

 

Rabit: ATTEEENTION! All animals ROoOooll Call! ...Squirrel

 

Squirrel: Here!

 

Rabbit: Turtle!

 

Turtle: ah uh suh dude.

 

Rabbit: Small rodents!

 

(choir of highpitched voices): Rodents reporting for duty!

 

Yankidoodle playing in the background:

 

Frog: Trees, Mammals, fellow Fish! Lend me your ears. Today! I come to ready you! Visitors are coming to the forest and we need to be on our top game. Squirrels I want you squirrely-er. Trees I want  your limbs to stretch farther than they’ve ever stretched! Birds! Start warming up, I want you able to sing beethoven's symphonic discography by 0600. Now let's get out there and inspire some humans!

 

*Animal cheering sfx* 

 

 

Narrator: 88 percent of kids say they like being in nature and 79 percent wish they could spend more time there. Children of today, explorers of tomorrow, discover the forest. Visit discovertheforest.org for more information


30 Second PSA

Audio

*Rooster Caw, subtle forest ambiance throughout*

Rabbit: Oh, shoot I’m gonna be late!

 

(Animals respond with appropriate roars or chirps)

 

Rabbit: Bear! Haven’t seen you in awhile what’s it been? Whole winter? How’s the kids? Ah! Squirrels glad you guys are up and at ‘em be sure to be extra cute for the kids today! 

 

 

*Birds Chirping*

 

 

 

Rabbit: Ahhh.. life couldn’t get any better than this. Ope, time to look cute

 

 

 

 

Narrator: 88 percent of kids say they like being in nature and 79 percent wish they could spend more time there. Children of today, explorers of tomorrow, discover the forest. Visit discovertheforest.org for more information

 

Visual

 

-Shot of a Rabbit getting startled out of bed and falling out onto floor

-Rabbit runs past camera covering screen, push in on calendar on the wall. Calendar has day circled saying “Forest trails finally open!”

 

 

-Rabbit wanders through forest saying hi to various animals. He’s casually chewing on a carrot. Tracking shot with whip pans following his pointing

 

 

-Cut to birds fly over head 

 

 

-Pan down to Rabbit looking up and smiling. Dolly in a semi circle to Rabbit’s back to reveal families pulling up, getting out/ ready to go hiking/exploring.

 

 

-Cut to shot from perspective of behind and above cars, kids are running into the forest trail excitedly. Pull back to reveal tops of forest and website address.




15 Second PSA

Audio

Visual


Rabbit: Bear! Haven’t seen you in awhile what’s it been? Whole winter? How’s the kids? Ah! Squirrels glad you guys are up and at ‘em be sure to be extra cute for the kids today! 

 

 

*Birds Chirping*

 

Rabbit: Ahhh.. life couldn’t get any better than this. Ope, time to look cute

 

 

 

Narrator: 88 percent of kids say they like being in nature and 79 percent wish they could spend more time there. Children of today, explorers of tomorrow, discover the forest. Visit discovertheforest.org for more information

abbit wanders through forest saying hi to various animals. He’s casually chewing on a carrot. Tracking shot with whip pans following his pointing

 

 

-Cut to birds fly over head 

 

-Pan down to Rabbit looking up and smiling. Dolly in a semi circle to Rabbit’s back to reveal families pulling up, getting out/ ready to go hiking/exploring.

 

 

-Cut to shot from perspective of behind and above cars, kids are running into the forest trail excitedly. Pull back to reveal tops of forest and website address.