Foundation 2

Mission statement: We are committed to positive youth development, suicide prevention, and helping build the foundation for stronger and healthier families and safer communities for everyone.

 

Audience Rationale: From Silence to Suicide Prevention targets family units with strong ties between members who care about each other. By specifically asking them to reflect on their loved ones, and then urging them to open up a dialogue about suicide prevention, we elicit an emotional response that pushes them to do just that. We then give them the Foundation 2 information as a resource to help them through that conversation.


Foundation 2:  From Silence to Suicide prevention:  60 sec radio PSA

      Narrator: Use the next 50 seconds to think about your loved ones.

 

     As clock ticks down 50 seconds, we hear echoing memories of laughter, crying, shouting joyfully,    

     some “I love you”s and with ten seconds left, “How was your day?” “not good” and the last five

     seconds of clock tick get progressively louder until it stops. 

 

     Narrator: During that time, you could have been talking to them about suicide prevention. Learn

     more about suicide prevention and signs at Foundation 2 dot org.


Foundation 2:  From Silence to Suicide prevention:  30 sec television PSA

        Video                                                                                          Audio

 

        Two family members sitting around,                       Narrator: Use the next 20 seconds

        look up at camera as narrator starts                        to think about your loved ones.

        to talk, listen intently.

 

        The two characters tilt their heads                           Clock ticking, counting down the 20 seconds.

        and look up in deep thought, wondering

        and smiling to themselves. Many angles,

        it grows awkward quickly as no one is

        doing or saying anything. Cutaways to

        family photos on the walls.

 

        Characters look back to the camera,                        Narrator: During that time, you could

        startled at first then understanding                          have been talking to them about 

        dawns on them.                                                                      suicide prevention.

 

        The characters start talking to each                          Narrator: Learn more about Suicide

        other as a graphic of the website url                         Prevention and signs at Foundation 2 dot

        fills the screen, then the characters hug                 org.

        and we fade out.


Foundation 2:  From Silence to Suicide prevention:  15 sec television PSA

        Video                                                                                           Audio

 

        Two family members sitting around,                        Narrator: Use the next 5 seconds to

        look up at camera as narrator starts                         think about your loved ones.

        to talk, listen intently.

 

        The two characters tilt their heads and                  Clock ticking, counting down the five seconds.

        look up in deep thought, wondering

        and smiling to themselves.

 

        Characters look back to the camera,                         Narrator: During that time, you could

        startled at first then understanding                           have been talking to them about

        dawns on them.                                                                       suicide prevention.

 

        The characters start talking to each                           Narrator: Learn more about Suicide 

        other as a graphic of the website url                          Prevention and signs at Foundation 2 dot org.

        fills the screen, then the characters

        hug and we fade out.


 

For direct access to Foundation2's website,

click on the logo below.